Company

Board Member

Ayumi Hirose

CEO

Ayumi Hirose

AYUMI HIROSE

Top Message

"If people all over the world exercised even one minute more than they do now, the world would be a better place."

We are a company dedicated to increasing the total amount of physical activity worldwide. We aim for a future where physical activity—which has been lost as civilization has evolved—is naturally integrated into daily life, not through the “willpower” of each individual, but as naturally as “breathing,” thereby restoring a lifestyle that includes physical activity. Precisely because we have set such a grand vision, we have committed ourselves to achieving continuous, non-linear growth through a strong organization and business model that remains steadfast in the face of changing times and circumstances.Believing in the infinite potential of physical activity, we will continue to take on the challenge of moving the world through exercise with unwavering passion and strategic vision!

Takashi Haneda

COO/CHRO

Takashi Haneda

TAKASHI HADA

Takushi Noda

Financial Advisor

Takushi Noda

TAKUSHI NODA

Yuka Nakayama

Director, Quality Control Department

Yuka Nakayama

YUKA NAKAYAMA

Tomoki Hasegawa

General Manager, Overseas Operations Division

Tomoki Hasegawa

TOMOKI HASEGAWA

Athlete Member

Company Information

Company Name

Rii Co., Ltd.

Company Name in English

Lii Inc.

Establishment

November 1, 2018

Representative Director

Ayumi Hirose

Location

Headquarters

3-8-1 Gokiso-dori, Showa Ward, Nagoya City, Aichi Prefecture
Gokiso Central Building 3A

Yokohama Office

2-11-18 Kanagawa, Kanagawa Ward, Yokohama City, Kanagawa Prefecture
Watanabe Building, Room 202

Business Activities

  • Child-Rearing Support and Child Welfare Programs
    • Operator of physical activity-focused child development support and after-school day services
      46 company-operated locations nationwide (as of July 2026)
  • Healthcare and Wellness Business
    • Operating a Personal Training Gym
    • Providing Health Management Services for Corporations
  • Human Resources Support and Recruitment Consulting Services
    • Providing Recruitment Support Services for Athletes and Sports Club Members

  • Commerce and Product Business
    • In-House Product Development
    • E-commerce Site Management