Philosophy

Our Philosophy

If you move your body,
everything starts to move.

Oath

Oath

We know.
Even on days when the sky 
feels gray, or when you feel stuck,
just moving your body 
changes everything.
Your breath shifts. Your gaze lifts. 
The world looks different.
We want you to know.
The rhythm of your body 
and the beat of your heart
are the forces that push you forward.
So, we move.
We weave movement 
into everyday life, 
to make everyone’s journey
more exciting.
We vow.
To move the world 
with the power of movement.

About POI

About POI

Lii’s “POI” is a unique conceptual framework formed from the initials of Philosophy, Oath, and Ism. While the term “POI” is generally used to refer to a “Point of Interest” on a map, at Lii it signifies “Lii’s future destination (reason for existence),” which all members should strive toward.It serves as an unwavering compass for moving the world through the power of exercise, uniting into a single axis the philosophy of guiding humanity—which has lost its exercise habits due to the evolution of civilization—back to its roots, and regaining physical and mental health through physical activity, along with our oath to the world and our guiding principles.

Ism

Our Approach

Board Ism

What Board Members Should Embody

Advance Ism

What Those Who Aim for Greater Heights Should Embody

Regular Ism

What all Lii staff members should embody

Board Ism

What Board Members Should Embody

Play Globally!

Learn from the world,
and hone Lii’s uniqueness.

On the global stage,
we will achieve discontinuous growth.

Pump Up!

With more ambition than anyone else,
grow more than anyone else.

Building a team where strong individual personalities complement one another,
and build a high-performing team.

Even Cuter!

Refine your character,
and always be the kind of person others want to root for.

Talk about Lii's future, and
and draw them into Lii’s world.

Advance Ism

What Those Who Aim for Greater Heights Should Embody

More Leadership!

Raise the flag and keep going until you reach your goal
"Don’t run away, don’t break, and don’t give up."

Refine our words, lead by example, and
achieve results as a team.

More Done!

Try it at 70% and go as fast as you can,
and make adjustments as you go.

Let's try a different approach.
With a focus on the essentials,
I’ll see it through boldly and flexibly.

Beyond More!

We’ll keep taking on thrilling challenges,
and enjoy the romance and chaos.

Aiming for a home run out of the park,
he takes a full swing.

Regular Ism

What all Lii staff members should embody

More Moving!

Keep your body and mind healthy with heart-pounding exercise:
.

You can move it yourself and keep moving forward.

More Fun!

With a playful spirit, I’m creating a fan-made version of
ATY.

Enhance your followership and enjoy the experience alongside the challengers at
.

Even Clearer!

Be clear and straightforward, without ambiguity.

Always be genuine with everyone,
Always show respect to everyone.